The Jollibee Group of Companies has targeted to expand and open 100 outlets of Vietnam’s pho chain restaurant (PHO24) brand in the country.
Jolibee has started its drive towards its target with one branch at the Jollibee Tower in Ortigas Center, Pasig City scheduled February this year, and two others shortly.
“We are looking forward to the new store openings of PHO24 this year as part of plans for the long-term strategic growth of the Jollibee Group,” Joseph Tanbuntiong, Jollibee Group Country Business Group Head for the Philippines, said in a recent statement.
Tanbuntiong said they are also developing the brand’s own delivery platform to cater to the increasing demand and to reach new customers, and will be launching new products.
“We have seen the growing love of Filipinos for authentic Vietnamese cuisine, and PHO24’s expansion in the country provides Filipino foodies with distinctly different pho meals that are both tasty and nutritious,” he added.
Despite the challenges posed by the Covid-19 pandemic, PHO24 achieved significant milestones in 2020. It launched its Facebook online ordering platform, two new rice meals, and two variants of home meal kits. Jollibee has operated PHO24 in the country since 2018.
PHO24’s first branch at the Double Dragon Meridian Park in Pasay opened to queues of customers eager to try the famous beef pho for the first time. Many of them keep coming back, tagging their friends along to share their latest discovery of authentic pho and other Vietnamese food favorites.